Kogan.com acquires leading New Zealand online retailer Mighty Ape
Kogan.com Limited (the Company; Kogan.com; ASX: KGN) is pleased to announce that it has acquired 100% of the issued capital of Mighty Ape Limited (Mighty Ape), a leading retailer in New Zealand.
About Mighty Ape
Mighty Ape operates online stores in New Zealand & Australia, and is a leading online retailer in New Zealand. Mighty Ape has a reputation for fast delivery and excellent customer service, demonstrated by Mighty Ape achieving Kantar’s highest rank among retailers in New Zealand for customer experience ¹.
Mighty Ape has significant operations in New Zealand, employing 161 permanent full time employees, as well as operating a purpose-built distribution centre near Auckland. The facility allows Mighty Ape to deliver its market leading shipping capability across New Zealand with same day delivery to Auckland, Hamilton, Wellington and Christchurch, as well as servicing the Australian market.
Why Mighty Ape?
A highly complementary acquisition of one of New Zealand’s leading online retailers, this acquisition combines two market leaders, enabling Mighty Ape to build on its strong customer offering, and providing the infrastructure and expertise for Mighty Ape to further scale.
Mighty Ape has been a founder-led New Zealand online retail icon for over a decade, becoming one of New Zealand’s most loved and trusted retail brands, and building a growing presence in Australia. Mighty Ape is a natural choice for Kogan.com.
Kogan.com COO and CFO David Shafer said:
“We are pleased to be bringing the iconic Mighty Ape into the Kogan Group, and are delighted to be welcoming Simon Barton and his team. We are a natural home for Mighty Ape, given similar histories and shared values — most importantly our obsession with delighting customers, and continually improving the online shopping experience. Mighty Ape has more than a decade of experience and track record of delighting Kiwi customers, and has become one of New Zealand’s most trusted brands.”
“Mighty Ape will give us significant scale in New Zealand and further strength across a variety of operational dimensions. We will be drawing on Mighty Ape’s deep experience in gaming, toys, other entertainment product categories and the New Zealand market, and combining this experience with Kogan.com’s sourcing, technology, systems, infrastructure, and marketplace capabilities, to further enhance the group’s already market-leading offering across the Tasman.”
“We look forward to serving and delighting customers throughout New Zealand and Australia in an ever-widening range of categories, as smart shoppers increasingly turn online for their shopping needs.”
Mighty Ape Founder and CEO Simon Barton said:
“The Mighty Ape team is very happy to be joining forces with the Kogan.com Group, as we embark on the next stage of our growth. Combining with Kogan.com will assist Mighty Ape to expand our product range and improve our customer experience. I am excited about working with Ruslan and David, and the broader Kogan.com team — who have built an incredible business — while also aligning and creating more growth opportunities for the incredible team that helped build Mighty Ape to be New Zealand's most trusted retailer brand.”
¹ Source: Kantar Customer Leadership Index 2020
