ACMA & our commitment to you
We wanted to let you know that we have agreed to pay an infringement notice following ACMA taking a look at how our email marketing system functioned over a one week period in 2019. The amount is not material to the business so it won’t be on the company’s ASX page but we think this is an important issue that we take very seriously, and we wanted to share the details with you.
During the period, if you received an email from us, to protect your security you needed to login to your Kogan.com account before unsubscribing. This was to ensure that only an authorised account holder could make changes that impacted their account. The additional security step we implemented is very common among leading global technology companies.
The vast majority of people (almost all!) who wanted to unsubscribe had no issues doing so — we processed many unsubscribe requests during that time, with those changes occurring instantly. A small number of customers were however unhappy having to enter or reset their password, in order to unsubscribe, and for the inconvenience we caused we are sorry.
We take our obligations under the Spam Act 2003 (Cth) seriously and we have for a long time had a published Spam Act policy that is available on our website here for more information: https://www.kogan.com/au/spam-act-policy/.
We have been in discussions with the ACMA for some time, and proactively met with them, provided information, and fully cooperated with them to help them do their important work. While paying this notice does not mean we accept any wrongdoing, we decided to resolve the matter in this way as a matter of expediency, to avoid the cost and uncertainty of litigation. This means we have more time and resources to focus on what we’re obsessed with: making the most in-demand products and services more affordable and accessible.
